Maricopa has always been a place where people come to build something new, and Hispanic-owned businesses are a big part of that story. They build, they fix, they inspire. In many ways, they keep the community moving.

Some of these owners have roots here going back generations, while others arrived chasing opportunity and a fresh start. Together, they’ve helped shape a city that’s still growing every day.

For Hispanic Heritage Month, InMaricopa sat down with six local entrepreneurs to hear their stories.

Victor Moreno
Victor Moreno Photography

Can you share a little about your family’s roots and what brought you to Maricopa?
I was born and raised in Sonora, Mexico, until the age of 28. I moved to Maricopa for the opportunity of a better job.

Are there traditions or values from your culture that influence how you run your business?
Absolutely. Staying loyal to the traditional values of respect for others and strong family values has made my job easier to do and more fulfilling.

What was the biggest challenge you faced when opening or staying open, and how did you overcome it?
The biggest challenge was the number of talented photographers in the field. I overcame this by making my approach more personal, which helped me connect with customers and grow my business.

What makes your business unique in the community?
Maricopa is a small city, and I think the way I interact with the community sets me apart. My clients know me on a personal level, which creates stronger relationships.

What does Hispanic Heritage Month mean to you personally?
I feel proud and happy that the Hispanic community is recognized for our hard work and our commitment to growing the economy and values in this country.

In what ways does your business give back to the local community?
In many ways! I volunteer at nonprofit events, host free photoshoot events occasionally, and especially through my “Sponsor a Senior” program. For the last five years, I’ve provided free photo sessions to more than 600 graduating high school seniors — with the support of local businesses.

How do you hope to inspire, or what advice would you give the next generation of Hispanic entrepreneurs?
I started my photography business as a hobby with a small camera 10 years ago. With dedication and hard work, everything is possible. My advice is: Don’t give up. Keep practicing and studying. Don’t be afraid to offer your services, even if you feel they aren’t perfect yet. That’s how you improve.

Have you connected with other Hispanic-owned businesses in Maricopa for collaboration or support?
Always. Connecting with other businesses — Hispanic or not — is very important. The more, the better.

What are your hopes for the future of your business?
I hope to keep growing and learning with every photo session, and to inspire new photographers to help make our business community even bigger, even with all the new smartphone technology.

Read more of their stories here:

• Ray Nieves, 911 Air
• Andy Benedek, Blue Cactus Power Washing
• Elias Basurto, Tint Shift
• Manny Venzor, Venzor Roofing
• Ari Gualajara, A&E Construction

Editor’s note: Some quotes have been lightly edited for readability.

Victor Moreno – InMaricopa

See more in the October issue of InMaricopa in your mailboxes this week.

2025 October issue of InMaricopa Magazine